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Legends is Scotland's first Business Events engagement campaign. The campaign, #IdeasBecomeLegend, will evolve the nation's communications leading to a unified voice - from 'how Scotland' to 'why Scotland'.
This two-year campaign is set to highlight 12 of Scotland's innovative sectors, their current work as well as future aspirations. Sectors include technology, life sciences, food and drink and energy. Each sector will be showcased for two consecutive months - with each city also having a dedicated week. This means that over the 24-month period, relevant businesses in Aberdeen and Aberdeenshire will have the chance to promote their current and future work.