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Incentive Travel
Where Scottish hospitality meets exceptional experiences
Aberdeen and Aberdeenshire combine world-class experiences with Scottish authenticity. Incentive guests can experience the exclusivity of a high-end rural retreat, the convenience of a city hub, and the storytelling power of North-east Scotland’s history, all key ingredients for a memorable and motivating incentive program.
Meet the people who make the North-east truly memorable
The people of the North East are known for their warmth, humour, and professionalism, with Aberdeen considered one of the friendliest cities in the UK (Conde Nast Traveller Readers’ Choice Awards 2025).
Local suppliers, from unique venues to transport providers, understand the incentive market and offer a creative, high-end service. Expect touches like personal storytelling, locally sourced food and drink, and memorable entertainment that bring North-east Scotland to life.
Craft bespoke programmes that balance adventure, culture, and relaxation:
- Castle Banquets & Exclusive Estates: Host a formal gala dinner in a private castle or exclusive estate, in traditional Scottish dress with pipers, ceilidh band, and world-renowned regional produce.
- Drink Experiences: Private tastings at craft distilleries, VIP tours at world-renowned whisky houses or alcohol-free experiences at Scotland’s first sober bar.
- Golf & Outdoor Adventures: Championship courses like Royal Aberdeen, and Cruden Bay; or adventure activities such as clay shooting, paddle boarding, biking, salmon fishing, hiking, or off-road driving.
- Coastal & Wildlife Experiences: Boat trips to spot dolphins on the Moray Firth, or beach walks along the majestic North Sea coastline.
- Wellness & Retreats: Remote lodges and spas nestled in the Cairngorm foothills create perfect settings for mindfulness and team reconnection.
- Aberdeenshire Activities: Learn the regional dialect (doric) and experience one of the top six cities in the world for street art (Financial Times 2024).
- Agritourism Adventures: Spend time with sheepdogs, Clydesdale horses, highland cows and their passionate owners.
- Sustainable Activities: Give back to the region by spending time with Aberdeenshire Country Rangers or participate in conservation activities within National Trust for Scotland properties.
- Educational Experiences: Learn why Aberdeen and Aberdeenshire excels within energy, life sciences, food, drink & agriculture and digital & tech sectors.
Expert guidance for seamless, inspiring incentive experiences
To create a bespoke programme, get in touch with the Aberdeen Convention Bureau team. Our local expertise can ensure that your incentive programme immerses and inspires, whilst ensuring that creation of the programme is a simple and fun experience.
